We all know SEMrush offers a few of the best Organic SEO tools available on the internet but did you consider that SEMrush also offers cool Local SEO tools with tons of features? Let’s dive in this post to discuss these features in detail. Firstly let’s see the difference between Organic and Local SEO.
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Organic SEO vs Local SEO
Local SEO includes the local geographical location in the data it represents, as its name suggests. Usually, small localised businesses or brick-and-mortar businesses within a geographical area use Local SEO to get more customers.
78% of small businesses believe new customers find them through search engines.
Though SEMrush supports Local SEO presently in the US territories only yet while using it you’ll definitely learn new tricks which you can apply in order to boost your business.
Now, let’s take a look at how SEMrush can help local businesses boost their sales.
Listing Management tool
SEMrush and Yext worked in collaboration to develop the Listing Management tool. Start by filling up business’ name, address and contact details.
After that, you will see the list of that information as listed on popular search engines.
Here you get a distribute info option, if you agree to this, the tool would automatically add your business’ presence to 49 search engines’ directories including Google, Amazon’s Alexa, Bing, Facebook, Yelp and many others.
Next, let’s check out some SEMrush tools to help you rank your website.
Site Audit by SEMrush
Site Audit is a collection of a few very important tools which help you check out all the loose connections within your website.
So, the Site Audit tool :
- Helps you detect duplicate content present on your website.
- Checks all the tags and Images alt attribute and will fix them for you.
- Also suggests you the Meta title and description to help you rank better in search engines.
- Checks for the errors and will suggest to you the fixes.
- Keeps track of your SEO optimizations
- Checks for the secure Https connection and security.
- Also, it will detect all the possible AMP implementation issues.
To read more about Site Audit feature visit: Site Audit.
To start the Auditing process simply type your Domain or Select one of your Projects under the Site Audit head.
Don’t forget to optimize your website for mobile users as most of the quick searches come from them.
Also, remember if you have an AMP page set for the mobile devices then choose the Crawl AMP pages first option (which comes with Business subscription).
Thus, crawling starts and it may take some time. You will receive an email after the completion of your audit.
Site Audit Report
Position Tracking
Next, comes Position Tracking. You have already done the hard part but now you have to track your results and compare them with those of your Competitors; that’s what Position Tracking Tool is for.
This tool helps track the website’s ranking for a custom set of target keywords. The data is collected and updated on a daily basis so you get fresh reports every time.
Using Configure Position Tracking, you can choose to track with the help of different filters. Check out some more features of position tracking here.
Most of the time Google doesn’t link your website to the local map packs. SEMrush Position tracking can help you with this part.
SEMrush offers many options for tracking like Tracking root domain, Subdomain, URL or Subfolder.
You have to be careful while inserting your company’s name it has to be same as the one you’ve entered in Google’s My Business directory. Mind the Punctuation, Case Sensitivity and Spaces.
Device and Location
Next section is Device and Location. This helps you Track Position more precisely, you can choose your Location and even enter your Zip code here.
This is also helpful if you wish to go deeper to track local SEO results about your business.
Further, here you can add your Competitor and Keyword. Note that you can add up to 20 Competitors for your campaign.
Keyword Magic Tool
Keyword Magic Tool is the most amazing thing SEMrush has. To know in detail about its features please click here.
This tool can provide you with millions of keyword suggestions. All the keywords are deeply analyzed. and you can even export these keywords to some other software like excel.
You will also find different filter options which are helpful in many ways like Volume, Trends, KD, CPC & many more.
Conclusion
If you run a local business then you must take it online to get new customers. Listing Management tool is just the right tool for the job.
Also, reviews primarily affect your ranking on search engines thus can help you directly enhance your sales. Make sure you request customers to leave a feedback and review. Also, check out this article on how Google displays reviews for your website.
Quick summary
Listing Management tool helps you to submit your business location all over the internet.
Site Audit displays all the errors in detail and tells you how can you improve your website’s speed & optimize it for your customers.
Position Tracking helps you track your position in the search engines and lets you compare your position and ranking with your competitors.
Keyword Magic Tool gives you suggestions which can help you rank better for a keyword in the search engines. It helps you filter keywords on the basis of Volume, Trends & more.
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